Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

Social media managers, rejoice – in the present day, TikTok has added a brand new set of social media administration platforms to its Advertising and marketing Companions Program, which is able to allow you to prepare, schedule and sure, publish content material to TikTok out of your platform of alternative.

As defined by TikTok:

“Right now, we’re excited to introduce the TikTok Advertising and marketing Companions Program’s inaugural group of badged companions within the Content material Advertising and marketing specialty. These eight trade leaders – Brandwatch, Sprint Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social – have constructed progressive options that make it simpler for manufacturers to publish, handle, and observe their content material on TikTok, all inside the content material administration instruments that manufacturers already use and love. We’re excited to attach manufacturers with these trusted companions who will help them lean into and degree up their TikTok-first content material methods.”

That can make it a lot simpler to plan and submit your TikTok updates, whereas additionally simplifying the repurposing course of, so you’ll be able to re-share your video property throughout every platform.

If you wish to go that route. The important thing to success on TikTok is creating content material that aligns with natural utilization of the app, as a result of straight-up promotions will get skipped and ignored, versus extra pure wanting clips that match into individuals’s ‘For You’ feed.

Nonetheless, it might make it simpler in reverse too, enabling you to share your TikTok clips to different platforms, whereas as a minimum, it is going to allow you to map out your scheduled content material throughout all networks, serving to to make sure you stay constant and lively in every app.

And that’s not all – by means of this new integration, manufacturers utilizing these authorized TikTok companions will have the ability to:

  • Handle – Arrange, schedule and publish content material on TikTok; streamline content material collaboration, scale publishing exercise and handle cross-platform content material
  • Perceive – Observe profile and video metrics in actual time, evaluate to different platforms and benchmark efficiency; optimize methods; higher perceive audiences and engagement
  • Reply – With Content material Advertising and marketing companions, you’ll be able to observe conversations occurring within the feedback part, delegate and reply, perceive the group’s engagement model along with your model, and preserve a constant response cadence to remain engaged with the TikTok group.
  • It might present an enormous enhance to your TikTok advertising and marketing efforts – and with the app on observe to succeed in 1.5 billion customers in 2022, which might make it the second most used social media app on the earth, many manufacturers are actually working to determine a TikTok technique, in alignment with the most recent developments.

    These new integrations will present perception and oversight, with a purpose to optimize your TikTok method, which might make it a lot simpler to scale your present content material efforts to incorporate TikTok clips.

    It’s an enormous replace, and little question many social media managers shall be excitedly wanting so as to add TikTok into their dashboard, with the choice now being rolled out in your account settings (right here’s the way it seems to be on Hootsuite).

    It might take some getting used to, however now, TikTok shall be a way more central a part of many manufacturers’ social media methods.

    You’ll be able to learn extra about TikTok’s Advertising and marketing Associate Program right here.

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