YouTube’s taking its subsequent steps into podcast internet hosting, with some customers now capable of entry a devoted podcast web page within the app, which can finally allow podcasters to feed their exhibits straight into YouTube, including one other promotion floor for his or her content material.
As reported by 9to5Google, YouTube’s podcast web page is now obtainable to a small subset of individuals, offering a full overview of podcast content material within the app
As you possibly can see on this instance, many of the listed podcasts, at current, hyperlink to YouTube accounts and movies of the identical, with audio variations obtainable for every, offering one other approach to higher combine your YouTube and podcast content material method.
As per 9to5Google:
“Out there on desktop net and cell, it’s very rudimentary at this level. There are carousels, which could be expanded by way of ‘Present all’, for ‘Fashionable episodes’, ‘Fashionable podcast playlists’, ‘Advisable’, and ‘Fashionable podcast creators’. The remainder of this web page hyperlinks to numerous classes: Comedy, True Crime, Sports activities, Music, and TV & Movie.”
YouTube has confirmed the check, explaining that:
“The podcast vacation spot web page on YouTube helps customers discover new and common podcast episodes, exhibits and Creators, in addition to advocate podcast content material. It’s presently obtainable within the US solely.”
So it’s nonetheless very restricted at current, but it surely’s the subsequent step in YouTube’s podcast plans, which can finally present one other consideration for constructing your YouTube and podcast viewers.
YouTube’s transfer into podcasts was revealed earlier this 12 months, by way of a leaked pitch deck which offered a fundamental overview of the platform’s plans to extra instantly incorporate podcasts into the YouTube expertise.
As famous, podcasters will finally be capable of feed their audio exhibits in by way of RSS, with YouTube providing audio adverts, analytics, and extra to assist them showcase their audio choices.
In some methods, it appears unusual that the main video platform is transferring into audio as nicely, however with podcast listenership on the rise, and audio choices gaining recognition, there’s clear worth in YouTube incorporating podcasts as one other potential development component.
As highlighted within the above picture, many common YouTubers now have their very own podcasts anyway, which they share to the platform by way of in-studio video clips, which primarily implies that YouTube already hosts a whole lot of audio-focused content material both approach. On the identical time, YouTube has additionally made music an even bigger focus, with audio-only listening choices offering one other means to devour YouTube content material.
In late 2020, YouTube reported that music streaming had reached an all-time excessive, whereas YouTube Music itself now has greater than 77 million paying subscribers. So whereas visible components stay central to the platform’s broader providing, there’s clearly important curiosity in audio-only content material as nicely, whereas YouTube additionally added audio solely adverts again in 2020, as a part of its broader push to maximise YouTube Music.
On stability, the mixing of podcasts makes a whole lot of sense, in offering extra methods for creators to solidify bonds with their viewers.
YouTube hasn’t offered any additional particulars at this stage, however an official announcement is anticipated someday quickly.