Video is the important thing focus for Instagram proper now, with platform chief Adam Mosseri repeatedly noting that video engagement is rising, and that it must lean into that development with a view to greatest serve its customers.
However how important is video on Instagram, and which codecs are driving probably the most engagement?
This new chart from HypeAuditor supplies some perception:
The HypeAuditor crew analyzed 77.6 million Instagram posts all through July 2022 to measure the newest engagement developments, based mostly on format.
They discovered that:
Essentially the most generally posted kind of content material on Instagram stays picture posts, at 42% of all posts. Carousels got here in second, at 26%
However have a look at that ‘Estimated Attain’ bar – Reels, regardless of being the third hottest publish choice, are seeing probably the most attain on the platform, by a notable margin. HypeAuditor measured relative Attain by analyzing the quantity of people that noticed every publish, based mostly on public information
Reels are additionally producing much more Likes, although picture posts nonetheless generate extra feedback, at the least based mostly on this pattern set
The info reveals that Reels are the most suitable choice, at current, for maximizing attain and engagement within the app – but even amid the rising hype round short-form content material, most customers aren’t posting Reels as but.
That would current important alternative to get extra consideration in your Reels content material, for those who wished to attempt it out, and it could be value operating your individual experiments, with these leads to thoughts, to see what kind of response you get to your individual short-form clips.
There’s a motive that Meta is emphasizing Reels a lot, and it’s value contemplating this in your IG technique.
You possibly can take a look at HypeAuditor’s full IG publish evaluation report right here.